Twitter has finally begin paying some of its Creators
Do you know that Twitter’s ad-revenue sharing program for creators has officially been launched? And it’s reportedly already begun paying eligible Blue subscribers. Twitter CEO and owner, Elom Musk announced the initiative in February, but with scant details about how it will work, nobody knew quite what to expect. However, some high-profile users have already received notifications about incoming deposits. The rewards are based on ads in replies to eligible users’ content. See more details below.
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It would be recall that on June 9, twitter owner Elon Musk tweeted that X Corp. would “start paying creators for ads serving in their replies” in a few weeks. On Thursday, the first payments were sent out as a number of popular creators began sharing proof of their payment. As spotted by TechCrunch writer Brain Krassenstein receive a payout of nearly $25,000.
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Twitter also paid $1,393 to CreateSafe’s co-founder Nick St. Pierre, $7,153 to the Babylon Bee writer Ashely St Clair, $37,050 to Dogecoin co-creator Billy Markus (aka Shibetoshi Nakamoto), and $9,546 to conservative political commentator Benny Johnson.
According to twitter, creators have to meet several requirements in order to share in ad revenue. Those requirements include subscribing to Twitter Blue or Verified Organizations, having at least five million impressions on your posts in each of the last three months, and passing a review for Twitter’s Creator Monetization Standards. After that, you will need to connect a Stripe account so that Twitter has a way to pay you.
The program incentivizes creators who contribute popular content that drives ads –rewarding accounts that help Twitter make money (while driving new Blue Subscriptions). “This means that creators can get a share in ad revenue starting in the replies to their posts,” a twitter help article published today reads. “This is part of our effort to help people earn a living directly on Twitter.”
Musk tweeted on Thursday that payouts “will be cumulative from when I first promised to do so in February.” The company says it will soon launch an application process, found under the Monetization in account setting.
The move aims to make Twitter a more attractive platform for content creators. It may not be a coincidence that the program arrived about a week after Meta launched its Twitter rival threads, which didn’t take long to gain traction – gaining 100 million users in its first five days. That’s higher than previous record-holders ChatGPT and TikTok.
So making a living on Twitter is now possible. The biggest problem is that this program incentivizes creators to generate engagement at all costs. If it would earn you thousands of dollars, wouldn’t you do everything in your power to give other users a reason to reply to your tweets (or atleast click the replies to scroll through the outrage)? The more people that reply to your tweets, the more ads they will see, and the more money you will make.
Lastly, there are some guardrails in the form of Twitter’s Creator Monetization Standards. You cannot monetize tweets if you engage in fraud or deceit , promote illegal or restricted goods and services, share violent or graphic content, make unstantiated claims, or post unowned or unlicensed content, which certainly won’t go over well with your twitter account.
